The initial directory optimization is a crucial step in achieving page 1 ranking. When a Web user searches for a company or organization online, usually without any optimization the Web site will show up on page 1 of the search results.

Besides the main Web site you will see profiles for your business or organization on between 50 to 150 Web sites depending on your industry. The first step in Search Engine Optimization(SEO) is to claim these profiles and make sure that the correct information is listed there.

Claiming and updating these profiles gives you credibility with the search engines and thus improving your rankings leading to increased traffic and eventually increased profit and visibility.